Design Director,
Creative Leader.
Award-winning creative leader with 15+ years experience building and managing high-performing digital and creative teams.
My Focus

Design Direction, Digital Experience, and Creative Leadership.

I lead creative teams to create innovative and impactful experiences, and I inspire and motivate others to achieve their full potential. I define the digital experience for products and services, ensuring that they are both engaging and informative, and that they align with the brand and business goals.

01

design Direction

I define the look and feel of products and services. I ensure that they are both visually appealing and functional, and that they are aligned with the brand and business goals.

02

Digital Experience

I lead creative teams to create innovative and impactful experiences. I inspire and motivate others to achieve their full potential.

03

Creative Leadership

I am a creative leader with a proven track record of success. I have a deep understanding of the creative process and I am able to translate business goals into compelling creative ideas.

Selected Work

Golden Village Palms

Golden Village Palms is the premier luxury motorcoach resort in Southern California, offering guests an unmatched experience with its world-class amenities, activities, and lifestyle experiences. From the moment you arrive, you'll be treated to a level of luxury and service that is second to none.
Creative Direction
User Experience
Webdesign
Milestone CMS
Golden Village Palms

One Nevada Credit Union

One Nevada Credit Union is a locally owned and operated financial institution that has been serving Nevadans for over 60 years. In 2023, the credit union decided to redesign its website in order to improve the user experience and make it more secure.
User Experience
Creative Direction
Milestone CMS
One Nevada Credit Union

Pacifica Host

Pacifica Host is a collection of 45+ boutique lifestyle and branded hotels in unmatched locations. Pacifica Host manages all operations in-house, and partners with prestigious brands, including Marriott, Intercontinental Hotel Group, Hilton, and Preferred Hotels. The company also operates a growing portfolio of boutique, independent hotels along the West Coast.
Webdesign
Creative Direction
User Experience
Milestone CMS
Pacifica Host
My Minimum viable process

Design Direction Process Steps

These 3 steps are the minimum essential components of the design direction process. By following these steps, I can ensure that the design direction is aligned with the needs of the users and the business goals of the product or service.
Get in Touch
Get in Touch

01

Define problem & the user needs

The first step is to define the problem that the product or service is trying to solve. This includes understanding the user needs and the business goals. Once the problem is defined, you can start to brainstorm ideas for the design direction.
  • What is the goal of the product or service?
  • Who are the users?
  • What are their needs?

02

design direction

The second step is to create the design direction. This includes brainstorming ideas, creating wireframes and prototypes, and getting feedback. The goal of this step is to develop a design direction that is both visually appealing and functional.
  • Brainstorming ideas
  • Creating wireframes and prototypes
  • Testing, Feedback, and Refining the Design

03

Communication

The third step is to communicate the design direction to the development team. This includes providing clear documentation and wireframes. The goal of this step is to ensure that the development team understands the design direction and can implement it correctly.
  • Providing clear documentation
  • Fully Responsive Prototypes
  • Design Iterations and Improvements

Award-Winning Websites

I create award-winning websites that elevate your brand and attract more customers.
Webflow Template
Webflow Template
Webflow Template
Webflow Template
Webflow Template
Webflow Template
Webflow Template
Webflow Template
Webflow Template
Webflow Template

What my clients and colleagues say

See what people have to say about their experience working with me and my team.

Understands the true value of innovative design and its synergy with SEO

I cannot recommend Jamie highly enough. He is a designer who understands the true value of innovative design and its synergy with SEO. His expertise, attention to detail, and ability to create visually striking websites that also perform exceptionally well in search engines makes him a rare find in the industry. Jamie also brings to the table fantastic energy and an upbeat attitude.
Patrick Combley
Associate Director - Customer Experience | Cendyn

Lead the way in design

As creative director, James lead the way in design both for acronym itself as well as its clients. James' ability to design as well as function quickly made him a valuable as well as reliable resource to have in the Acronym stable. In addition, James' passion for his work made him a pleasure to work with personally. And also a popular figure within the office as well continually earning him the internal recognition he deserved.
Cecil Alleyne Jr
Director of Digital Operations | Red Ventures

Emphasizes ease of use with the purpose of conversion

James is the consummate professional who provides exemplary service to his customers. He has very strong communication skills and listens and understands the needs of his customers, both internal and external. His strengths lie in his ability to craft digital design solutions that leverage his keen eye on how to bridge design and visual elements with layout and navigation. In consideration of the customer journey, his designs emphasizes ease of use with the purpose of conversion.
Jeff Katz, MBA
Director - Enterprise Sales | Milestone Inc

Great team player, and works well with teams around him on projects

Jaime is a very talented creative mind that has done a great job of taking complex topics in our industry and illustrating in visually compelling ways for our clients and prospects. He's a great team player, and works well with teams around him on projects. I look forward to staying in touch with Jaime throughout his bright career.
Jonathan cho
CEO & Co-Founder | One Edge Inc

His energy and attitude he can crush every challenge ahead

I would say with confidence he is a great asset for any team he could be part of.With his energy and attitude he can crush every challenge ahead. His experience and skills make him a person you can rely on, expecting a pro-level outcome every time.
Lucas lopez
UX Design Strategist & Sr. Product Designer

Quite simply, he gets the brief (many creatives think they do – but the end result tends to show they don’t)

Jaime is a true professional in his game and takes a genuine pride in his work. Quite simply, he gets the brief (many creatives think they do – but the end result tends to show they don’t) and he understands the importance of this to the client – even when the client is his own company. Whether it’s creative thoughts around digital images and video, or good old fashioned print, he tackles it all with the audience experience in the forefront of his mind. His concern for ensuring his work creates the desired impression (yes, even a banner ad) is testimony to his enthusiasm and love of his chosen vocation. His passion and support for the industry is admirable in itself. I also got to know Jaime on a personal level, as did many members of the Acronym staff. He’s a true team player and master of the Billy Idol Karaoke version of ”Rebel yell” (you have been warned 😊)
Mike Grehan
Chief Executive Officer | Chelsea Digital
About

Design that leaves a lasting impression!

Your creative and digital experience is an extension of your brand, and it should create an unforgettable impression. With my expertise in design direction and creative leadership, I can help you build a digital experience and creative team that stands out and leaves a lasting impact.
Let's Work Together
Let's talk

Let's make your  brand shine.