One Nevada Credit Union

There were many challenges when redesigning ONCU's website, including:

• Security: Banking websites are a prime target for hackers, so it was essential that the redesign did not compromise security. That meant using strong security measures, like encryption and firewalls, to protect customer data.
• Compliance: Banks are subject to a variety of regulations, so the redesign needed to be compliant with all applicable laws and regulations. This was a complex and time-consuming process.
• User experience: User-friendly and easy to use, even for people who are not familiar with banking terms or procedures. The navigation had to be clear and concise, and the information needed to be presented in a way that was easy to understand.
• Brand identity: We needed to be consistent with the bank's brand identity. This meant using colors, fonts, and images that were consistent and aligned with the bank's overall branding.

To achieve our goal, we aimed to create a modern and sleek website design that improved user experience, increased engagement, and better reflected the brand's identity. Our team worked closely with the client to ensure that every aspect of the website aligned with their vision and business objectives.

• The navigation was simplified and made more intuitive.
• The information was organized in a more logical way.
• The use of colors and images was improved to create a more visually appealing website.
• The security measures were updated to meet the latest standards.

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By incorporating modern design elements, ONCU website saw a significant 30% increase in user engagement. The fresh, user-friendly layout attracted more visitors, increased user satisfaction and ultimately led to higher conversions.

• 1mm Impressions increase in first 30 days
• 156k Sessions in first 30 days
• 3.5k site leads in first 30 days
• 30% Increase in overall user engagement

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