Pacifica Host

Pacifica Host is a collection of 45+ boutique lifestyle and branded hotels in unmatched locations. Pacifica Host manages all operations in-house, and partners with prestigious brands, including Marriott, Intercontinental Hotel Group, Hilton, and Preferred Hotels. The company also operates a growing portfolio of boutique, independent hotels along the West Coast.
Pacifica Host
Client
Pacifica Host
Timeline
Services
Webdesign
Creative Direction
User Experience
Milestone CMS
Website
Pacifica Host Hotels - La Valencia
About

Concept, Design, and Development for their collection of Hotel Property Websites as well as their corporate site.

Based in San Diego, Pacifica Host Hotels is one of the leading hotel management groups, offering a robust set of brands, including Marriott, Intercontinental Hotel Group, Hilton, and Preferred Hotels, along with a strong independent portfolio.
Challenge

Outdated website design was hurting user engagement.

The client's outdated website designs were turning away potential customers and reducing user engagement, leading to lower sales and brand image. They needed a fresh, modern design to revamp their online presence and attract more visitors.

Goal

Improve visibility on search, user experience for website visitors and direct booking revenue from online leads across their portfolio of hotel sites.

To achieve our goal, we aimed to create a modern and sleek website design that improved user experience, increased engagement, and better reflected the brand's identity. I worked closely with the client to ensure that every aspect of the website aligned with their vision and business objectives.

We deployed Revenue Recovery, FAQ Manager, Social Lounge, Event Calendar, Blog, PWA, Newsroom, eCoupon, and a review module to drive their user experience and customer engagement.

Result

Modern website design led to a 116% increase in overall traffic vs. the previous year.

Pacifica Host Hotels saw an average of 175% Increase in New Website Users

  • 136% increase in overall website users
  • 225% Increase in Revenue from Organic Searches
  • 163 website group leads
  • 102% Increase in mobile traffic

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Project Details

Check out my latest projects and see how I create beautiful and effective digital experiences for my clients.
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